Ads that earn the click. Emails that bring them back.

Conscious skincare built around ritual rather than results-chasing. The full engagement: diagnostic audit, RFM segmentation, four lifecycle flows, on-brand email design, and a brand film built to carry the price point.

The problem

Premium skincare has a repurchase problem, not an acquisition problem. A serum lasts eight weeks; the customer forgets by week ten. Broadcast email doesn't catch that — only a timed post-purchase and winback sequence does.

The approach

Score every contact nightly on recency, frequency, monetary value, then route them to the flow that fits their stage. Exclusion logic on every send, so best customers and dormant contacts never receive the same email.

The outcome

11% → 26% projected email share of revenue over 90 days, modelled from complete flow coverage and protected deliverability. A projection, not a measured client result.

Streetwear built on scarcity and belonging. The retention problem here is the inverse of skincare — the customer already wants in. Email's job is to make membership feel like standing, not a mailing list.

The problem

Drop-based brands run on urgency, and urgency burns out. Send enough countdowns and the audience stops believing the clock. The list needs a reason to stay warm between drops.

The approach

Editorial over promotional. Community recaps, culture edits, and members-only vault access replace discount pressure — so the drop email lands on an audience already paying attention.

The video

Try-on in motion, not on a hanger. Streetwear is bought on silhouette and drape, which a flat product photo can't show. The ad answers the only question that matters at checkout: how does this actually sit on a body.

Small-batch coffee sold as a morning ritual. Coffee is the clearest replenishment category in DTC — which makes the post-purchase and loyalty layer worth more than any acquisition campaign.

The problem

A bag of coffee has a known lifespan. Every day past it that a reorder email doesn't arrive is a day the customer buys someone else's — usually off a supermarket shelf.

The approach

A replenishment window timed to consumption rather than the calendar, plus a points-based loyalty tier that gives a reason to reorder from the brand instead of whatever's nearest.

The video

Unboxing UGC. Specialty coffee's premium is justified by craft signals — the seal, the grind, the bag itself. Unboxing shows those in the order a real customer meets them, and de-risks paying ₹899 for coffee sight-unseen.

Pet food, approached purely as a paid-social creative problem. No email system here — this one exists to show the video work standing on its own.

The problem

Pet nutrition is bought by someone who'll never eat it, for someone who can't say whether it's good. Ingredient claims don't close that gap — every competitor makes the same ones.

The approach

Lead with the animal, not the label. The decision is emotional first, rational second: the owner needs to see an eager, healthy dog before a nutrition claim registers as anything more than packaging copy.